Lexicon

Quick reference for terms and concepts within SWAYE

Campaign

A campaign is a distinct marketing effort that collects links that your influencers distribute on the internet. Campaigns group analytics and have custom journeys for the end user that you configure.

Links

Links are specific endpoints that have been generated under a campaign that influencers use to market your product for user acquisition.

OAuth

We provide an OAuth server that can be integrated into user registration flows just like Google auth.

SDK

Our SDK allows you to interact with various blockchain APIs. Providing access to a range of blockchain-related operations including blocks, ERC20 and ERC721 tokens, transactions, user management, chain information, and smart contract interactions.

User Types

• Brands - products, games and services looking for cheap user acquisition and detailed analytics

• Influencers - leverage their networks to bring brands users through links

• End Users - interact with products, games and services in less than 20 seconds

Analytics + Attribution

Data you actually care about in an easy to read format. CAC, Conversion Rate, Total Spend, Conversions, Purchases. All attributed by campaign, influencer and source - like magic.